![Luis Diaz of Liverpool FC celebrates after scoring during the Premier League match versus Crystal Palace on August 15, 2022 (by Sebastian Frej/MB Media/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2022/08/GettyImages-1242530077.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men.
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