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Liverpool applies extension to Nivea Men sponsorship

Luis Diaz of Liverpool FC celebrates after scoring during the Premier League match versus Crystal Palace on August 15, 2022 (by Sebastian Frej/MB Media/Getty Images)

English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men.

The Beiersdorf-owned brand has partnered with Liverpool since 2015, and the 2022-23 season marks an eight-year association with the club. The extended contract will see Nivea Men remain the club’s official male grooming supplier until the end of the 2025-26 season.

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