English Premier League (EPL)

Football

Manchester City have signed a ‘multi-year’ extension to their sponsorship deal with Intel, allowing the club to continue to benefit from multi-angle camera replays and player-eye view technology at the…
Football

English Premier League side Liverpool has signed up meat-free alternative brand Quorn as a new sponsor
Football

Premier League club West Ham United has expanded its deal with trading specialists Scope Markets to incorporate sleeve sponsorship rights
Football

English Premier League club West Ham has signed up hydration sports drink IPRO as its “Official Sports Hydration Beverage”.
Football

Premier League football club AFC Bournemouth has expanded its association with health and lifestyle specialists Vitality to grant the brand front-of-shirt rights until the end of the 2019-20 season
Football

The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…
Football

English Premier League club Everton has struck a three-season deal to make online car retailer Cazoo its new shirt sponsor
Football

Premier League club AFC Bournemouth is searching for a new front-of-shirt sponsor after its deal with online gambling firm M88 expired
Esports

Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Baseball

There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Football

Everton’s new kit supply deal, with Danish brand Hummel, will net the club almost double the income of its existing deal with Umbro. SportBusiness understands the agreement is worth about £9.5m (€10.6m/$11.6m)
Football

Watford’s new kit deal with Kelme – a first for the sportswear company in the Premier League – will land the club a larger fee, more freedom over design and a greater presence in China. K
Football

Premier League football club Watford FC is set to sign up Spanish sportswear brand Kelme as its new kit supplier. The two organisations have agreed a four-year contract worth £2.5m (€2.8m/$3.1m
Football

Premier League football club Norwich City's long-term association with insurance company Aviva will conclude at the end of the 2019-20 season
Football

English Premier League club West Ham United's sleeve sponsor, investment firm Basset & Gold, has entered administration
Football

Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…
Football

English Championship club Leeds United has agreed to make sportswear giants adidas its new kit supplier
Football

UK government ministers have committed to reviewing the 2005 Gambling Act in a move which could have a significant impact on sponsorship revenues in British football