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Bournemouth expands Vitality deal to include front-of-shirt sponsorship until end of season

(Photo by Marc Atkins/Getty Images)

Premier League football club AFC Bournemouth has expanded its association with health and lifestyle specialists Vitality to grant the brand front-of-shirt rights until the end of the 2019-20 season.

Vitality has held the naming rights to Bournemouth's stadium since 2015, the year the club returned to the Premier League, and will now hold the front-of-shirt sponsor designation as the Premier League concludes its delayed 2019-20 campaign.

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