English Premier League (EPL)
Manchester City sign sponsorship deal with “huge” Midea brand
Premier League football club Manchester City has added Chinese consumer appliances manufacturer Midea to its sponsorship portfolio
Liverpool develops its data management through Acronis partnership
Premier League club Liverpool has added cyber storage specialists Acronis to its sponsorship portfolio
Spurs extends until 2022 with Hugo Boss
Premier League football club Tottenham Hotspur has extended its sponsorship contract with luxury fashion brand Hugo Boss
Crypto Millions Lotto added to ‘crypto-friendly’ Wolves’ portfolio
Premier League club Wolverhampton Wanderers has added bitcoin lottery Crypto Millions Lotto to its sponsorship portfolio
New Balance appeal request rejected, Liverpool set to sign with Nike
Premier League club Liverpool looks set to sign a five-year kit supplier contract with sportswear giants Nike after rival brand New Balance was unsuccessful in its final attempt to block the deal
New Balance not giving up on Liverpool deal
Liverpool’s battle with its official kit supplier, New Balance, may not be over after the sportswear brand made a final attempt to block Liverpool from signing rival Nike as its replacement.
Liverpool wins High Court case against New Balance
Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.
Liverpool attacks New Balance in court, Nike moves on kit design
Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
Gambling firms ‘ruled out’ for London Stadium naming rights
London Stadium’s naming rights will not be acquired by a gambling, tobacco or alcohol company, as stadium stakeholders continue to search for a deal to help reduce its significant financial losses.
Manchester United ‘seek alternative shirt sponsor’ amid Chevrolet doubts
Manchester United is reported to be continuing talks with possible shirt sponsors as doubts emerge over the future of the existing agreement with American car manufacturer Chevrolet
Arsenal agree Official Formal Wear Partner deal with 424
Arsenal has signed up Los Angeles-based contemporary streetwear label 424 as its Official Formal Wear Partner
Manchester City signs Global Partner deal with Vejo health brand
Premier League club Manchester City has signed a new global partnership with health and wellness brand, Vejo, as the club’s Official Smart Blending Device Partner.
Manchester City teams up with US esports giant
English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan
Osonyq adds Everton to club portfolio
Dutch isotonic drinks manufacturer Osonyq has further enhanced its football portfolio by agreeing a partnership with English Premier League club Everton
Arsenal signs Science in Sport in Official Supplier Agreement
Premier League club Arsenal has added Science in Sport (SIS) to its sponsorship portfolio. The brand becomes the club’s Official Sports Nutrition Supplier.
Monster Energy partners Everton, Palace and Southampton, two more clubs to be announced
Premier League clubs Everton, Southampton and Crystal Palace have announced new ‘Official Energy Drink’ partnerships with Monster Energy.
Leicester City signs Yabo Sports as official club partner
Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports