News

Swiss watch manufacturer Rodania has agreed a three-year sponsorship deal with French Ligue 1 football club Olympique de Marseille.

German Bundesliga football club Schalke 04 has signed four-year extensions to its partnerships with regional banks Volksbank Ruhr-Mitte and VR-Bank Westmünsterland.

British bookmaker William Hill has signed an initial two-year deal with the Professional Darts Corporation to become the new naming partner of its World Darts Championship.

Lawn and garden turf care products company Pennington Seed has agreed a multi-year partnership to become the official lawn care company of MLB baseball team New York Yankees.

The International Motor Sports Association has agreed a three-year deal to make Ford an official automotive partner of its United SportsCar Championship and SportsCar Challenge series.

Netball New Zealand has extended its top-tier sponsorship deal with national supermarket chain New World until at least 2016.

The World Archery governing body has extended its partnership with Korean automotive manufacturer Kia Motors through 2015.

US telecommunications company AT&T has reached a multi-year agreement with the University of Oklahoma and the University of Texas to rebrand the long-running annual American football showpiece between the two schools.

German sportswear firm Puma has agreed a four-year deal to design and develop kits for Campeonato Brasileiro Série A football team Esporte Clube Vitoria.

Japanese automotive firm Nissan has signed a four-year global partnership with the Uefa Champions League club football competition.

South African rugby union team Golden Lions has reached a deal to make telecommunications company Vox Telecom an associate sponsor.

Specsavers has become the official optometry and hearing partner of the England and Wales Cricket Board and the principal partner of the Association of Cricket Officials under a three-year deal.

The European Sponsorship Association launched a new policy document on ambush marketing at its annual Sponsorship Summit held in London on April 3.

Chinese telecommunications company Huawei has broadened its portfolio of European football club partners by agreeing a deal with French Ligue 1 club Paris Saint-Germain.

English Premier League football club Manchester United has announced a multi-year partnership with Korean food company Ottogi.

Financial services company TaxSlayer has agreed a six-year naming rights partnership with Gator Bowl Sports for the Gator Bowl American football college game.