Activations
Everton players star in Blackwell Global #BluesChallenge demo
Audi Cup connects with ‘Vorsprung durch Technik’ positioning
Gillette gets consumer buy-in from Lions Tour promotions
World Cup activations round-up (1/3)
Activation Tracker: Activation trends in the alcoholic drinks sector
’12th Man & Madness/Priceless’: Mastercard and the Uefa Champions League
May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s biggest annual showpiece – the Champions League Final.
Activation Tracker: Activation trends in the financial services sector
‘A Better Super Bowl’: Hyundai NFL activation case study
Activation Tracker: Activation trends in the automotive sector
Sports Sponsorship Insider is delighted to introduce our second ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the automotive sector.
The Wembley Cup with EE: Portrait of an activation
The success of last weekend’s 'Wembley Cup with EE', the third annual exhibition match between two YouTuber tribes, with a few football legends thrown in, presents an interesting problem for the event’s title sponsors and organisers, the UK network operator EE.
Activation Tracker: Activation trends in the sporting goods sector
Sports Sponsorship Insider is delighted to introduce our first ‘Activation Tracker’ sector report into activation trends in sport – starting this month with the sporting goods sector.
General Mills and UK tennis: activation case study
Sponsorship Works 2017
Sponsorship Works 2017, the 12th edition of the sports sponsorship casebook, is now available to subscribers of Sports Sponsorship Insider. This year’s Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world.
Sponsorship Works 2016 | Sponsorship Case Study | Blackmores and Yoga
Australian nutritional supplements company Blackmores has been a leader in its sector for more than 80 years. The company is committed to the use of high-quality ingredients, consistent delivery of product and the distinctive provision of free health advisory services in a competitive marketplace.
Sponsorship Works 2016 | Sponsorship Case Study | Bridgestone and the Copa Libertadores
Tyre company Bridgestone is the Title Sponsor of the Copa Libertadores, the leading club football tournament in Latin America.
LG Electronics USA and the National Collegiate Athletic Association (NCAA)
The US division of leading global technology leader LG Electronics uses its sponsorship of the National Collegiate Athletic Association (NCAA) to enhance the game day experience of college sports fans through its range of consumer products.
AIG and the All Blacks
International insurance company AIG's sponsorship of the New Zealand All Blacks, rugby union's most successful national team, provided a global platform to build the brand values that the company stood for, launch a new visual brand identity and use ticket and hospitality assets to engage employees, customers and drive new business.
AIG and the All Blacks
International insurance company AIG's sponsorship of the New Zealand All Blacks, rugby union's most successful national team, provided a global platform to build the brand values that the company stood for, launch a new visual brand identity and use ticket and hospitality assets to engage employees, customers and drive new business.