Retail sponsorship in sport, 2018 FREE
Sponsorship in the sporting goods sector, 2017
Road cycling sponsorship market worth €397m p.a.
Research by Sports Sponsorship Insider into road cycling sponsorships across 27 UCI World Tour teams, the three Grand Tour events, 37 UCI World Tour events and UCI central properties, values the market at €397m per year.
Intel’s TOP deal puts IOC in reach of two-cycle sales target
The International Olympic Committee (IOC) is generating record income from its TOP sponsorship programme for the 2017-2020 cycle following a deal with technology company Intel, announced last month.
Sponsorship in the telecommunications sector, 2016-17
Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.
DHL signs for Copa Libertadores as Conmebol seeks market value
DHL signs for Copa Libertadores as Conmebol seeks market value. Under the one-season deal, agreed with the South American Football Confederation (Conmebol), DHL also becomes the Official Global Courier of the confederation.
Ligue 1’s Title Sponsor search ends with Conforama
Geico: Brand visibility key to digital sales strategy
Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.
Sponsorship in the insurance sector, 2016-17
For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.
Altrad breaks FFR shirt hold, commercial deals to come
French construction equipment company Altrad has become the first brand to appear on the French rugby union national team shirt under a short-term agreement tied to the France 2023 Rugby World Cup bid.