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Copa Sudamericana secures Total revenue boost
The South American Football Confederation, Conmebol, secured an increase of at least 20 per cent in the value of the naming rights to its second-tier club competition, the Copa Sudamericana, in its deal last month with oil and gas company Total.
Shell and Tsingtao Beer deals point to CSL uplift
Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.
Huge CAF deal makes continental double for Total
Oil and gas company Total has added to its continental football portfolio and more than tripled the annual value of the Confederation of African Football’s (CAF) top sponsorship package.