Theo Andrew

Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform

Japanese automotive brand Honda has extended its sponsorship agreement with the Vietnam Football Federation until 2023

Premier League club Chelsea has struck a multi-year deal with online holiday platform Trivago as the club’s official training wear partner.

Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens

Golf equipment brand TaylorMade has been acquired by Korea-based private equity firm, Centroid Investment Partners

Football Australia is extending its deal with healthcare company Compeat Nutrition, offering nutritional support to its players, through to August 2022

Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023

Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies

Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador

The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle