Barcelona strikes exclusive merchandise deal with Rakuten in Japan
Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform
Honda extends sponsorship deal with Vietnam Football Federation
Japanese automotive brand Honda has extended its sponsorship agreement with the Vietnam Football Federation until 2023
Chelsea agrees training kit deal with Trivago, aims to ‘attract younger brands’
Premier League club Chelsea has struck a multi-year deal with online holiday platform Trivago as the club’s official training wear partner.
DHL and Tudor become first sponsors of 2022 Rugby World Cup Sevens
Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
TaylorMade acquired by Korean private equity group
Golf equipment brand TaylorMade has been acquired by Korea-based private equity firm, Centroid Investment Partners
Football Australia extends deal with Compeat Nutrition
Football Australia is extending its deal with healthcare company Compeat Nutrition, offering nutritional support to its players, through to August 2022
Rugby Australia extends naming rights agreement with eToro
Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023
Tokyo Time to produce exclusive headwear for One Championship
Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies
Hyperice names UFC champ Weili Zhang as global ambassador
Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador
Dentsu retains AFC commercial rights sales role in Japan
The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle