Cognizant to end sponsorship of LPGA’s Founders Cup
The LPGA is seeking a new title sponsor for one of its most prominent tournaments after technology company Cognizant said it won’t extend its backing of the Founders Cup.
Skechers to sponsor Nordic Combined World Cup through FIS deal
US footwear and apparel manufacturer Skechers has stepped up its presence in the winter sports market by agreeing a sponsorship deal with the International Ski and Snowboard Federation (FIS).
Nike to continue to kit out AZ
Dutch Eredivisie club AZ Alkmaar has agreed a five-year extension to its kit deal with Nike.
Riyadh Season adds Boxxer to sponsor portfolio
Riyadh Season, Saudi Arabia’s entertainment and sports festival, has furthered its presence in sport, and in particular boxing, through a sponsorship deal with UK promotion company Boxxer.
Bally Sports to become FanDuel Sports Network
Media company Diamond Sports Group has sealed a wide-ranging deal that will see online gaming company FanDuel become the new title sponsor of its 16 regional sports networks (RSNs).
Auckland FC kicks off A-League campaign with Ebury deal
A-League expansion franchise Auckland FC has agreed a kit sponsorship deal with fintech Ebury.
TIM advances Serie A club sponsorship policy
Former Serie A title sponsor Telecom Italia (TIM) has agreed sponsorship deals with rivals AS Roma and SS Lazio, continuing the telco’s new club-by-club strategy.
Campbell Soup Company backs HBSE teams
Campbell Soup Company has agreed a deal to sponsor Harris Blitzer Sports & Entertainment (HBSE), with the agreement to cover the NBA’s Philadelphia 76ers, NHL’s New Jersey Devils and NHL’s Washington Commanders.
Red Bull adds Fulham to Premier League portfolio
Energy drink brand Red Bull has agreed a sponsorship deal with English Premier League club Fulham.
Dolphins axes controversial deal with medicinal cannabis sponsor
The Dolphins National Rugby League (NRL) team has ended its shirt sponsorship deal with medicinal cannabis company Alternaleaf after it was deemed to have breached Australian advertising laws.