BigMat ups cycling backing as first 2027 UCI Worlds sponsor
A four-year contract will see BigMat back seven UCI World Championships, including the 2027 Cycling World Championships in Haute-Savoie, France.
Les Vignes du Vent builds on Catalans backing with Super League deal
RL Commercial, the joint venture between Super League and the Rugby Football League (RFL), has signed its first official wine partner through a deal with Les Vignes du Vent.
NZOC agrees deal with 2degrees ahead of Paris 2024
The New Zealand Olympic Committee (NZOC) has agreed a sponsorship deal with telco 2degrees.
Slavia Prague retains eToro as main sponsor
Czech First League club Slavia Praha has agreed a one-year extension to its deal with main sponsor eToro.
KitKat backs inaugural Esports World Cup
Nestlé-owned confectionery brand KitKat has agreed a deal to sponsor the inaugural edition of the Esports World Cup, which will take place in the Saudi capital of Riyadh this summer.
Hungry Jack’s extends backing of Australia’s NBL
Fast-food restaurant chain Hungry Jack’s has extended its title sponsorship of Australia’s National Basketball League (NBL) for a further five years.
Dallas Cowboys sign Aristocrat Gaming deal
The Dallas Cowboys NFL team has agreed a multi-year sponsorship deal with slot games distributor Aristocrat Gaming.
Shaikh handed Arsenal promotion
Omar Mohammed Shaikh has been promoted to a new role of global partnerships and ventures director at English Premier League club Arsenal.
Telstra adds inventory to AFL partnership
Telco Telstra has expanded its sponsorship agreement with the Australian Football League (AFL).
Utrecht concludes deal with new main sponsor
Dutch Eredivisie club FC Utrecht has agreed a deal making IT services firm Conclusion its new main sponsor.