Giroud to promote Rexona’s Euro 2024 sponsorship
Deodorant and antiperspirant brand Rexona has struck an endorsement deal with French international footballer Olivier Giroud to promote its association with Uefa Euro 2024.
Swiss Arena moniker returns for EHC Kloten’s home
Airline SWISS has reacquired naming rights to the home arena of National League ice hockey club, EHC Kloten.
Sportfive brokers Quies deal for French Handball Federation
Hearing and wellbeing products provider Quies has been announced as a sponsor of the French Handball Federation (FFHB) in a deal brokered by the Sportfive agency.
LA Dodgers adds Daiso as latest Japanese sponsor
The Los Angeles Dodgers Major League Baseball team has announced retailer Daiso as its latest Japanese sponsor, while star player Shohei Ohtani has agreed an endorsement deal with sports technology company Rapsodo.
Spar extends backing of European Athletics Championships
Convenience store chain Spar has renewed its sponsorship of the European Athletics Championships ahead of this year’s event in Rome.
Vueling adds to FC Barcelona women’s team sponsor roster
Spanish airline Vueling has agreed a sponsorship deal with FC Barcelona’s women’s football team.
FedEx invests in Memphis’ NIL programme
The University of Memphis has secured lucrative backing for its NIL programme, with logistics giant FedEx making a $25m (€23.4m) investment.
Randstad extends Marseille training kit sponsorship
Randstad has extended a sponsorship deal with Olympique de Marseille which grants it branding on the French Ligue 1 club’s training kit.
Chance ousts Fortuna as Czech league title sponsor
Chance, a subsidiary of Tipsport, has acquired title sponsorship rights to the top two divisions of Czech football, ending rival betting firm Fortuna’s backing of the leagues.
NRL’s Dolphins tape over Alternaleaf logo amid review into deal
The Dolphins National Rugby League (NRL) team taped over the logo of shirt sponsor Alternaleaf, a medicinal cannabis company, during today’s (Friday’s) win over the Parramatta Eels amid a review into the agreement.