Betsson adds further weight to new platform with Torino deal
Sports betting and online casino operator Betsson has broadened its presence in Italian football by striking a new sponsorship deal with Serie A club Torino.
Świątek creates first with Lancôme deal
Iga Świątek has become the first athlete to agree an endorsement deal with Lancôme.
Taxi firm lands naming rights to Livingston stadium
Scottish Premiership football club Livingston has agreed a stadium naming-rights deal with local taxi firm, Home of the Set Fare.
50+ mobiel steps up as PSV sleeve sponsor
Telecommunications company 50+ mobiel has expanded its deal with PSV Eindhoven to become a new sleeve sponsor of the Dutch Eredivisie club.
UFC opens new sponsor categories with CPI, Curve for Men deals
The Ultimate Fighting Championship (UFC) has agreed sponsorship deals with stem cell and regenerative medicine company Cellular Performance Institute (CPI) and Revlon-owned fragrance brand Curve for Men.
JD Sports extends Sevilla sponsorship
Spanish LaLiga club Sevilla has extended its kit sponsorship deal with UK sports retail group JD Sports.
Vittoria upgrades to main sponsor of Mountain Bike World Championships
Italian bicycle products manufacturer Vittoria has strengthened its association with the International Cycling Union (UCI) by agreeing to become the main partner of its Mountain Bike World Championships.
WSF targets Los Angeles 2028 with Alibaba Cloud tie-up
The World Squash Federation (WSF) has signed a Memorandum of Understanding with Alibaba Cloud as it seeks to further promote the sport ahead of its Olympic Games debut.
LaLiga adds Exness as regional sponsor in Latin America
LaLiga, organising body of the top two divisions of Spanish club football, has agreed a regional sponsorship deal in Latin America with trading broker Exness.
RCD Mallorca to promote Balearic Islands on shorts
Spanish LaLiga club RCD Mallorca has agreed a sponsorship deal with the Government of the Balearic Islands.