Foot Locker Europe expands NBA deal
The European arm of footwear and sportswear retailer Foot Locker has agreed a multi-year expansion to its deal with the National Basketball Association (NBA) to continue as an official marketing partner…
CFI agrees Arabian Gulf Cup deal
Online trading provider CFI has signed on as an official sponsor of the Arabian Gulf Cup football competition
World Rowing sharpens indoor focus
World Rowing has stepped up its association with rowing equipment manufacturer Concept2, with the extension of a longstanding partnership set to focus on developing indoor, ‘connected’ rowing globally.
Longines remains Breeders’ Cup main sponsor
Swiss watchmaker Longines has agreed a multi-year extension to its role as the main sponsor of US horse racing showpiece the Breeders’ Cup World Championships.
Atalanta joins La Molisana’s Serie A set
Pasta manufacturer La Molisana has added Atalanta to its portfolio of Serie A club partners
Atlético signs K8 as Asian betting sponsor
Spanish LaLiga club Atlético de Madrid has agreed a regional two-season sponsorship deal with K8, a brand that operates under the Asia Gaming Group.
USA Hockey signs up Discover as new sponsor
USA Hockey, the national governing body for ice hockey, has agreed a sponsorship deal with financial services brand Discover
Aston Martin builds Saudi links with Ma’aden deal
Formula 1 team Aston Martin has announced a multi-year sponsorship deal with Saudi Arabian mining company Ma’aden.
Korean brand Fursys sponsors Tottenham
English Premier League club Tottenham Hotspur has agreed a sponsorship deal with Korean furniture and office solutions provider Fursys Group
Ademicon commits to São Paulo’s Projeto Centenário 2030
Campeonato Brasileiro Série A club São Paulo has marked the launch of a venture designed to celebrate its centenary in 2030 by agreeing a six-year extension to its shirt sponsorship deal with consortium a…