Vy to sponsor new venture for FIS Cross-Country World Cup
Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
Infront nets ING as Turkish basketball top tier title sponsor
Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group
NLL extends Warrior Lacrosse partnership
The National Lacrosse League has announced a new multi-year partnership with New Balance-owned premier equipment provider Warrior Lacrosse
CaixaBank extends commitment to Mallorca
Spanish financial services company CaixaBank has agreed a two-season extension to its partnership with LaLiga football club RCD Mallorca
Bookmaker STS backs Polish volleyball league
Polska Liga Siatkówki, which operates PlusLiga, Poland’s top volleyball league, has signed up bookmaker STS as a sponsor.
Sky Sport backs NZ Open in latest sponsorship push
Pay-television broadcaster Sky Sport has struck a deal to become the presenting sponsor of the annual New Zealand Open golf tournament
National Lacrosse League partners with Wilson Sporting Goods
The National Lacrosse League has partnered with Wilson Sporting Goods, naming the Chicago-based sports equipment manufacturer's EvoShield line its official supplier of performance-driven sports protective …
University of Pittsburgh Medical Center signs 10-year GAA stadium naming rights deal
US healthcare company University of Pittsburgh Medical Center has agreed a 10-year deal for naming rights to Nowlan Park, the principal Gaelic Athletic Association stadium in Kilkenny, Ireland
UNISAL extends deal with Brazil’s NBB
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed a one-season extension to its partnership with education institution Centro Universitário Salesiano de …