Nascar checks in with HotelPlanner
US motorsport organisation Nascar has agreed a multi-year deal with online hotel reservations provider HotelPlanner
Twitch hires Nascar’s Garate to new sponsorship sales role
Online streaming platform Twitch has hired Lou Garate, a long-time executive with US motor-racing series Nascar, as its first global head of sponsorship sales
Tour of Britain title sponsor sought to replace OVO Energy
The Tour of Britain, Women’s Tour and Tour Series are seeking a new title sponsor after UK energy supplier OVO Energy ended its backing of the cycling events.
AFL’s Carlton hails ‘history-making’ Puma kit deal
AFL Aussie rules football club Carlton has today (Friday) signed a 10-year kit supply contract with German sportswear company Puma
Buser adds Botafogo to shirt sponsorship portfolio
Ride-sharing app Buser has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Botafogo.
Lakers extend with Delta, call up Emrani
NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani
Nascar signs multi-year extension with Mars
Alignment between candy manufacturer, racing property to extend into next decade
Kia adds to Australian sponsorship portfolio with Broncos deal
South Korean automotive manufacturer Kia Motors has agreed a five-year deal to become the new major partner of Australian NRL rugby league team the Brisbane Broncos
QBE continues backing of PGA Tour’s Shootout
The North American arm of insurance group QBE has agreed a three-year extension to its title sponsorship of the PGA Tour’s Shootout event.
BABE becomes NFL’s inaugural official wine sponsor
Anheuser-Busch InBev's sparkling wine brand BABE has become the first-ever official wine sponsor of the National Football League