FA looking for head of commercial partnerships to replace Kiddle
The Football Association, English football’s governing body, has kicked off a recruitment process for a head of commercial partnerships to replace Dan Kiddle, the incumbent in the position.
Palmeiras extends record Crefisa shirt deal, América signs bookmaker as main sponsor
Palmeiras has signed a three-year extension to its contract with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), an agreement the Campeonato B…
Glentoran claims Northern Irish record in Bet McLean stadium naming rights deal
Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.
Relo Metrics engages with Meshh for in-venue sponsorship analytics
Relo Metrics, the AI-powered sponsorship analytics platform, has signed an exclusive agreement with spatial intelligence company Meshh to offer insights on how audiences engage with in-venue sponsorship…
Infront acquires stake in Cape Town Marathon as WMM status targeted
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Infront signs up new CHL sponsors ahead of new season
Pan-European ice hockey competition the Champions Hockey League has announced Ukrainian 'agroindustrial' company APK-Invest and Swiss gaming firm mycasino as new sponsors ahead of the start of its 2021-22…
Juventus adds Loro Piana as formal suit partner
Italian Serie A football club Juventus has agreed a deal for high-end fashion brand Loro Piana to become its official formal suit partner
Fanatics, BSE Global secure multiyear retail partnership
Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …
Socios.com expands US presence with Bulls partnership
Fan engagement platform Socios.com has extended its aggressive global sports sponsorship activity by striking an agreement with the National Basketball Association’s Chicago Bulls.
Lotto trademarks acquired by WHP Global
The global trademarks of Italian sportswear company Lotto have been acquired by New York-based consumer brand specialist WHP Global