Champion Lubricants extends World RX backing
Champion Lubricants has opted to extend its sponsorship of the World Rallycross Championship (World RX) into a second season
Credit One Bank backs WTA Charleston tournament, revamped stadium
US financial services company Credit One Bank has become the title sponsor of the Women's Tennis Association tournament in Charleston, South Carolina, as well as the newly-renovated stadium at LTP Daniel …
T-Mobile strikes multiyear partnership with SEC, SEC Network
German global mobile communications company T-Mobile has secured a wide-ranging agreement with the Southeastern Conference and SEC Network.
Fanatics strikes exclusive Ohtani memorabilia, collectibles partnership
Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani
World Wide Technology named title sponsor for PGA’s Mayakoba tournament
The PGA Tour has named global systems integrator World Wide Technology the title sponsor of its annual tournament at El Camaleón Golf Club at Mayakoba on Mexico’s Riviera Maya in a multiyear deal through 20…
Professional Bull Riders strikes Tractor Supply partnership
Professional Bull Riders, the Endeavor-owned international bull riding circuit, has secured a multiyear partnership with American rural lifestyle retailer Tractor Supply Company.
PLL secures Public.com, CrowdStrike partnerships
The Premier Lacrosse League has brought in Public.com as the league's inaugural official investing app.
It is Public.com’s first professional sports partnership deal at the league level.
Ruoff Mortgage to sponsor Nascar’s Victory Lane in multiyear deal
Nascar and residential mortgage firm Ruoff Mortgage have secured a wide-ranging multiyear partnership that will designate the company as the US stock car racing series' official mortgage partner
St. Louis City brings in Together Credit Union as founding partner
Major League Soccer expansion team St. Louis City SC has brought in St
AFA Sports sets Olympic first with Nigeria deal, Team Canada renews sponsorship
AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games