SportBusiness Staff

Football

Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo. Chiliz, which owns Socios.
Cricket

India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice
Football

Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).
Football

The National Women's Soccer League has unveiled a multiyear partnership with leading professional services company Deloitte, which has been designated the league's official professional services provider
Golf

The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.
Basketball

The International Basketball Federation (Fiba) has agreed a deal that will see Junckers serve as a global supplier for wooden flooring until 2024
Tennis

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
Horse Racing

PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.
Football

Online betting operator BK8 has announced England and Arsenal football legend Kelly Smith as its first-ever female brand ambassador
Paralympic Games

German prosthetics manufacturer Ottobock has furthered its commitment to the Paralympic Games by extending its top-tier sponsorship deal with the International Paralympic Committee through to 2032