SportBusiness Staff

Football

Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Football

Chelsea owner Roman Abramovich has been hit with further sanctions after the Premier League disqualified him as a director of the club, while Korean automotive manufacturer Hyundai has become the latest…
Basketball

The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destin…
Football

Campeonato Brasileiro Serie A football club Fluminense has renewed its agreement with home appliances retailer Grupo Gazin, which will continue as the team's back-of-shirt sponsor for a further two years
Basketball

The Women’s National Basketball Association has secured a wide-ranging multiyear partnership with Minneapolis-based banking institution US Bank, which has been designated a top-tier WNBA Changemaker s…
Motorsport

Russian potash fertiliser producer and exporter Uralkali has said it will take legal action following the termination of its sponsorship agreement with Formula 1 motor-racing team Haas
Rugby Union

French industrial services company Altrad has strengthened its rugby union presence by becoming a sponsor of this year’s women’s Rugby World Cup in New Zealand.
Cycling

Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Ice Hockey

The National Hockey League has unveiled a new logo for the 2022 Stanley Cup Playoffs, replacing the iconography that has been used for the past 13 seasons. The fonts are inspired by the trophy's history
Motorsport

Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine