Rocket League becomes San Diego Loyal principal jersey sponsor
United Soccer League Championship team San Diego Loyal has expanded its partnership with San Diego-based video game developer Psyonix for popular vehicular soccer video game Rocket League to become the…
LinkedIn makes sponsorship move with Uefa Women’s Euro 2022
Online professional networking platform LinkedIn has signed on as the fourth national sponsor for England’s Uefa Women’s Euro 2022.
McLaren terminates Bitci deal after less than a year
Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci.
McLaren initially partnered with Bitci
Betano adds Lokomotiv Sofia to sponsorship portfolio
Bulgarian First League football club Lokomotiv Sofia has announced betting operator Betano as its new main sponsor
Cabreiroá returns as LaLiga water sponsor
LaLiga, the governing body of the top two divisions of Spanish football, has signed a sponsorship deal with mineral water brand Cabreiroá.
Oak View Group to seek out commercial opportunities for Wembley, Jaguars
The Football Association has appointed Oak View Group to expand and diversify Wembley Stadium’s sponsorship, content and other commercial opportunities, with the US venue development, advisory and investment c…
Socios.com adds Sevilla, Udinese to football portfolio
Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market
Cazoo adds Real Sociedad shirt deal to football sponsorship portfolio
British online car retailer Cazoo has continued to build its significant sports sponsorship presence by agreeing to become the main partner of Spanish football club Real Sociedad
Charlotte FC aligns with Atrium Health ahead of inaugural MLS season
Major League Soccer expansion team Charlotte FC has secured a wide-ranging partnership with North Carolina-based regional healthcare system Atrium Health, which has been designated the club's official…
LNR lands French real estate firm Iad as Top 14 sponsor
French real estate company Iad has agreed a deal to sponsor France’s Ligue Nationale de Rugby (LNR), operator of the Top 14 club competition.