LNR lands French real estate firm Iad as Top 14 sponsor
French real estate company Iad has agreed a deal to sponsor France’s Ligue Nationale de Rugby (LNR), operator of the Top 14 club competition.
Bet365 extends UFC deal in UK and Ireland
The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365
Genoa fills vacant front-of-shirt position via Pool Pharma sponsorship
Pharmaceuticals company Pool Pharma has agreed a deal with Genoa for its MG.K Vis brand to become the Italian club’s main shirt sponsor.
As well as front-of-shirt brand exposure, MG.K
IMG retains PGL media rights role, named exclusive sponsorship agency
Esports tournament organiser PGL has extended and expanded its agreement with the IMG agency
Cardiff Rugby adds Ogi as on-shirt sponsor
United Rugby Championship team Cardiff Rugby has announced broadband company Ogi as a new on-kit sponsor.
The three-season deal will begin with the 2022-23 season
Sportfive unveils collaboration with esports player representation agency
The Sportfive agency has expanded its esports presence by entering into a strategic collaboration with Los Angeles-based gaming agency Bad Moon Talent
Visma ends long-running Ski Classics title sponsorship
IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events
Extreme E strikes timely extension with Zenith, renews Russian broadcast deal
The Extreme E electric off-road motor racing series has extended its sponsorship deal with Swiss luxury watchmaker Zenith ahead of the start of its second season
Socios enters Russian market with Spartak Moscow deal
Russian football club Spartak Moscow is to launch an official fan token on the Socios.com platform through an agreement with blockchain provider Chiliz
Mediapro, 1190 Sports team up to acquire Chilean national team rights
The Chilean Football Federation (ANFP) has reached an agreement for a consortium formed by Mediapro and 1190 Sports to manage the media rights for matches involving the Chilean national team