IMG to market Arab Gulf Cup commercial rights to 2031
The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
Spotify finalises swoop for Barcelona shirt, training kit and Camp Nou naming rights
Spanish LaLiga club Barcelona has sealed a wide-ranging deal with Spotify that grants the music streaming service naming rights to the Camp Nou stadium, as well as branding on the front of the men’s a…
Sportfive awarded commercial role to develop Flamengo’s international following
Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Premier League disqualifies Abramovich, Hyundai suspends Chelsea deal
Chelsea owner Roman Abramovich has been hit with further sanctions after the Premier League disqualified him as a director of the club, while Korean automotive manufacturer Hyundai has become the latest…
Basketball Africa League brings in two Senegal-based sponsors
The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destin…
Fluminense extends with back-of-shirt sponsor Grupo Gazin
Campeonato Brasileiro Serie A football club Fluminense has renewed its agreement with home appliances retailer Grupo Gazin, which will continue as the team's back-of-shirt sponsor for a further two years
WNBA brings in US Bank to sponsorship portfolio
The Women’s National Basketball Association has secured a wide-ranging multiyear partnership with Minneapolis-based banking institution US Bank, which has been designated a top-tier WNBA Changemaker s…
Uralkali demands refund after Haas sponsor deal terminated
Russian potash fertiliser producer and exporter Uralkali has said it will take legal action following the termination of its sponsorship agreement with Formula 1 motor-racing team Haas
Altrad backs women’s Rugby World Cup in New Zealand
French industrial services company Altrad has strengthened its rugby union presence by becoming a sponsor of this year’s women’s Rugby World Cup in New Zealand.
Zwift adds Paris-Roubaix Femmes to women’s cycling portfolio
Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…