Nürnberger Versicherung extends as FC Nürnberg shirt sponsor
German 2. Bundesliga club FC Nürnberg has secured a three-year extension to its shirt sponsorship with Nürnberger Versicherung, making the insurance group its longest-serving main sponsor.
BBVA extends commitment to Liga MX, Mexican football
The Mexican arm of Spanish financial services group BBVA has agreed a two-year extension to its title sponsorship of Liga MX, the top tier of Mexican domestic club football
Bucks seeking Deer District naming rights deal
Defending NBA champions once again look to flex commercial muscle
Gallagher secures wide-ranging IndyCar partnership
United States-based insurance firm Gallagher has secured a new, multiyear partnership with Penske Entertainment, which will span across various assets within the NTT IndyCar Series and branding at Indianapolis…
Tudor backs Cancellara’s new cycling team
Watchmaker Tudor has signed on as title sponsor of a new cycling team being founded by Swiss great, Fabian Cancellara
Vodafone Business to drive technology innovation for Extreme E
Off-road electric racing series Extreme E has agreed a new deal with the business arm of UK telecommunications company Vodafone
Kentucky Derby adds BMW to sponsorship portfolio
Triple Crown horse race aligns with luxury automaker
New York Red Bulls, Audi strike partnership extension
Major League Soccer's New York Red Bulls have announced a multiyear partnership extension with Germany-based multinational car manufacturer Audi
Tour de France adds Hauts-de-Seine department as new sponsor
The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
Endesa extends backing of Spain’s women’s basketball league
Energy company Endesa has renewed an agreement with the Spanish Basketball Federation (FEB) for title sponsor rights to the Liga Femenina de Baloncesto, the country’s top-tier women’s league.