Bayer Leverkusen signs Strikerz Inc. as gaming sponsor
German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc.
Strikerz Inc
OrthoVirginia gains naming rights to Commanders training facility
OrthoVirginia, the Richmond, Virginia-based orthopedic care provider, has secured the naming rights to the Washington Commanders' training facility in a 10-year deal.
WRU lands Vodafone as principal sponsor of women’s team
The Welsh Rugby Union has signed a sponsorship deal with UK telecoms company Vodafone, with the wide-ranging agreement to focus on growing the game for women and girls
Cricket Ireland secures Amul as T20 World Cup sleeve sponsor
Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup
NFL Jets expand UK reach with Charles Tyrwhitt partnership
The National Football League's New York Jets are looking to expand their reach in the United Kingdom by securing a multiyear partnership with London-based, transatlantic menswear brand Charles Tyrwhitt
Socios renews Ballon d’Or sponsorship
Blockchain provider Socios.com has announced its sponsorship of the Ballon d'Or Awards for the second year running
Maryland, SECU strike 10-year, $11m naming rights deal for football stadium
The University of Maryland has secured a 10-year, $11m (€11m) naming rights deal with SECU, Maryland's largest state-chartered credit union, for its college football facility, which will now be known a…
Pelicans, Ibotta renew jersey sponsorship deal
The National Basketball Association's New Orleans Pelicans and mobile rewards platform Ibotta have renewed their jersey sponsorship agreement for a further three seasons
Germany’s DHB taps agencies to sell EuroHockey 2023 sponsorship rights
The German Hockey Federation (DHB) has appointed the Brand Galaxy Group and inMedias Kommunikation agencies to help sell sponsorship rights to next year’s EuroHockey Championship in the country.
Long-serving IMG executive Henchman promoted to president, global partnerships
Sports and entertainment group Endeavor has announced the promotion of Robbie Henchman to the role of president of global partnerships at IMG Events, IMG Media and On Location