Capgemini announces new India Rugby 7s sponsorship
French consulting group Capgemini has announced a sponsorship deal with the Indian Rugby Football Union (IRFU) to support its Rugby 7s teams
Montreal Canadiens bring in RBC as home jersey sponsor
The National Hockey League's Montreal Canadiens have named Canadian multinational financial services company Royal Bank of Canada as the team's inaugural home jersey sponsor in a multiyear partnership,…
Cricket Australia, ACA seek long-term benefits from VLAST extension
Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
Cleveland Clinic, Switzerland Tourism join global suppliers for Laver Cup
Team-based tennis tournament the Laver Cup has added to its sponsorship roster ahead of this year’s event through new deals with US healthcare provider Cleveland Clinic and Switzerland Tourism.
John Hancock calls time as Boston Marathon’s lead sponsor
John Hancock, the Boston, Massachusetts-based insurance company, will end its position as the principal sponsor of the Boston Marathon after the 2023 race on the expiration of the current deal
Hamilton’s Extreme E team signs Vida Carbon as title sponsor
X44, the Extreme E electric-racing team owned by seven-time Formula 1 champion Lewis Hamilton, has signed a title sponsorship deal with carbon credit investment firm Vida Carbon Corp
LaLiga launches latest JV with Galaxy Racer deal in Mena, Indian subcontinent
LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Coolbet targets Scandinavian market with EHF Women’s Euro sponsorship
International iGaming operator Coolbet has agreed a deal to sponsor the European Handball Federation’s Women’s Euro 2022, which is due to take place in Slovenia, Montenegro and North Macedonia from Nov…
Zoom adds Red Bull Racing to F1 sponsorship portfolio
Communications platform Zoom has expanded its presence in Formula 1 after signing a sponsorship deal with Red Bull Racing
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere