Cronulla Sharks snap up kit sponsorship deals
Australian National Rugby League team Cronulla Sharks has completed two separate kit sponsorship deals with One Solutions and Pain Away.
Widnes Vikings stadium set to secure new naming rights partner
Stobart Stadium Halton, the home of English top tier rugby league club Widnes Vikings, is to be renamed under an initial three-year naming rights deal with Select Security Services.
Real Madrid set to strike new Bwin partnership with Emirates deal imminent
Real Madrid has paved the way to sealing a new shirt sponsorship deal with Emirates by announcing that it is close to agreeing a multi-year digital partnership with current sponsor Bwin.
Vodafone gets behind Spain’s FIBA World Cup
Vodafone has agreed a deal to become a national supporter for Spain’s hosting of the 2014 FIBA World Cup.
Nike to cut ties with Livestrong foundation
Nike has opted to end its partnership with the Livestrong Foundation, the organisation founded by disgraced cyclist Lance Armstrong.
WICB receives commercial confidence boost
The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.
Neymar agrees sweet deal with Mentos
FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.
Unilever lends support to British Athletics and Sainsbury’s Summer Series
Unilever has agreed a deal with British Athletics to become an advertising partner of this year’s Sainsbury’s Summer Series.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
European Tour lands Turkish Airlines backing for new event
Turkish Airlines has agreed a deal to become the title sponsor of the European Tour’s new showpiece tournament in Turkey later this year.