Qatar Airways expands Barcelona sponsorship activity
Qatar Airways has expanded its sponsorship activity with Barcelona by agreeing to become the title sponsor of the Spanish top-tier Liga football club’s Asian Tour this summer.
Bills and BlueRock team up
NFL American football franchise the Buffalo Bills has announced a new long-term agreement with New York State energy services company BlueRock Energy.
America’s Cup signs up new partners
The America’s Cup has announced two new partners from the hospitality sector ahead of the start of the 2013 edition of the historic sailing race.
German Olympic body pens Felix Schoeller agreement
The German National Olympic Committee has agreed a three-year sponsorship deal with paper company the Felix Schoeller Group.
Whelen to sponsor Nascar’s European series
The Nascar stock car-racing series has struck a deal for Whelan Engineering to sponsor its European touring series.
Perth Wildcats bank sponsor extension
Member-owned bank P&N has re-signed as a platinum partner of Australian basketball team Perth Wildcats for the 2013-14 and 2014-15 seasons.
European Tour strikes newsworthy deal
UAE English-language newspaper 7DAYS has renewed its partnership as the official newspaper of golf’s World Tour Championship to take in the 2013 edition of the final event on the European Tour’s Race to Dubai.
NHL has clear vision with ANCO Wipers deal
Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.
Medellin 2018 secures Bancolombia backing ahead of Youth Olympics vote
The bid committee for Medellín’s tilt at the 2018 Youth Olympic Games has secured a sponsorship deal with Bancolombia – the largest commercial bank in Colombia.
United scores Thai partnership
English Premier League champion Manchester United has announced a regional partnership with Thai telecommunications company True Corporation.