SportBusiness Sponsorship staff

The America’s Cup has continue to expand its sponsorship roster for the 2013 edition of the historic sailing race by sealing two new endorsements with drinks companies.

Financial services firm Allianz has strengthened its golfing ties by partnering with the 2013 Women’s British Open.

English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.

The French Basketball Federation (FFBB) has agreed a four-year partnership with beverage firm the Eckes-Granini Group.

Joma has strengthened its presence in the South American football market by agreeing to become the clothing partner of Argentinian Primera División club Argentinos Juniors for the next three years, from 2013-14 to 2015-16.

The Kanbawza Group has entered into a memorandum of understanding with the Dentsu agency to become an official sponsor of Myanmar’s staging of the 2013 Southeast Asia (SEA) Games.

Toyota has agreed a three-year deal with the Rugby Football League to become the official car supplier to the sport’s governing body in the UK.

The Nascar stock car-racing series has further bolstered its Nascar Green initiative by entering into a multi-year partnership with electrical power management specialist Eaton.

The international 49er and 49erFX Olympic skiff sailing classes have announced a long-term partnership to make sailing apparel manufacturer Magic Marine their official clothing partner.

Serie A club Inter Milan has sealed a major sponsorship deal with Deutsche Bank in an agreement that marks the German financial services company’s first entry into the Italian football market.