SportBusiness Sponsorship staff

Online gambling company bwin.party has agreed a three-year deal with Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club.

NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.

Rutgers University Athletics has signed an 11-year sponsorship partnership deal with the IMG College agency, which will begin in the 2013-14 academic year.

American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.

English Premier League team Tottenham Hotspur has agreed a two-year commercial partnership with men’s clothing retailer Bosideng London.

Online ticket marketplace StubHub has agreed a three-year deal with Gloucester Rugby to become the official ticket marketplace of the English Premiership rugby union club from the 2013-14 season.

Global nutrition brand Herbalife has agreed a deal to become the official nutrition partner of football’s International Champions Cup.

Financial services company ING will end its title sponsorship of the New York Marathon after this year’s race, according to the SportsBusiness Journal.

The Ekstraklasa, the top division of football in Poland, has engaged the Infront Sports & Media agency to search for a major sponsor in the German and Austrian markets.

Riis Cycling is looking for a new co-title sponsor for its Danish-based UCI World Tour squad Team Saxo-Tinkoff after negotiations to extend its agreement with Russia’s Tinkoff Bank broke down.