SportBusiness Sponsorship staff

German 1.Bundesliga football club Schalke 04 has agreed a partnership with online electronic goods retailer Preisboerse24.

English Premier League football team Southampton has announced a one-year partnership with video games company Electronic Arts that will make its EA Sports brand the club’s official video gaming partner.

Online gaming company Bwin.party has announced a three-year sponsorship deal with Olympique de Marseille under which it becomes the official online betting and gaming partner of the French Ligue 1 football club.

Bayer 04 Leverkusen will begin its 2013-14 1.Bundesliga season with the logo of a charitable organisation on its shirt, as the German football club continues to look for a new main sponsor.

The Dominican Republic Ministry of Tourism (MITUR) has agreed a sponsorship deal with the New York Yankees for the 2013 season, signing on as an official travel destination of the MLB baseball franchise.

English rugby league team Bradford Bulls has confirmed UK business-to-business trade exchange Bartercard as an official partner from the 2014 Super League season.

IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.

US Major League Soccer franchise Sporting Kansas City has entered into a multi-year commercial partnership with UMB Bank, a subsidiary of American financial services group UMB Financial Corporation.

The Australian Football League Players’ Association has joined the campaign against youth binge drinking in Australia by partnering with the Be the Influence – Tackling Binge Drinking initiative.

Telecommunications firm Vodafone India has been announced as the title sponsor of the new Indian Badminton League competition.