HDL scores Washington Redskins partnership
Health Diagnostic Laboratory (HDL) has agreed a one-year deal to become the official health and wellness partner of NFL American football side the Washington Redskins.
Aaron’s ups Nascar involvement with MWR deal
Lease-to-own retailer Aaron’s has agreed a multi-year deal to sponsor Michael Waltrip Racing driver Brian Vickers in every Nascar Sprint Cup Series race from 2014.
Isle of Man Classic TT signs safety partner
Motorcycling wear manufacturer RST has agreed an exclusive deal to become the official safety partner of the inaugural 2013 Isle of Man Classic TT event.
Kyocera gets behind Germany’s EuroHockey campaign
Kyocera Document Solutions has enhanced its partnership with the German Hockey Federation (DHB) to take on shirt sponsorship rights for the men’s and women’s national teams at the upcoming EuroHockey Championships.
Sydney FC scores double deal
Sydney FC has bolstered its commercial portfolio ahead of the 2013-14 A-League football season by agreeing deals with Metcash Food & Grocery (IGA) and StarTrack.
SAP commits to women’s tennis
The Women’s Tennis Association (WTA) has unveiled a global sponsorship deal with enterprise application software company SAP.
Aon touches down with NFL International Series
Global risk management and insurance firm Aon has extended its partnership with American football’s NFL to take in the 2013 and 2014 editions of the league’s International Series in London.
Speedo in sync with China Swimming
Swimwear manufacturer Speedo has renewed its partnership with the China Swimming Association until 2017.
Samsung nets EuroBasket sponsorship
Korean electronics company Samsung has been added to the roster of sponsors for the EuroBasket 2013 basketball tournament.
Kia backs England women’s cricket team
Car manufacturer Kia Motors has entered into a commercial partnership with the England women’s cricket team.