SportBusiness Sponsorship staff

Financial services company The Unlimited has agreed a three-year deal for the naming rights to leading South African cricket team the Easterns Titans.

Australian car insurance provider Bingle has agreed to extend its joint major sponsorship of Australian rules football club Richmond for a further three years until 2016.

Highland Spring has signed an exclusive official supplier agreement with Ryder Cup Europe to be the official water supplier to the 2014 Ryder Cup golf tournament at Gleneagles in Scotland.

English Premier League football clubs West Bromwich Albion and Hull City have agreed new sponsorship deals with betting firms TLC88.com and SBOBet ahead of the start of the season this weekend.

The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.

Electronics company Grundig has expanded its sponsorship deal with German football club FC Nurnberg to become an exclusive partner of the 1.Bundesliga side through to the 2016-17 season.

The World Snooker governing body has announced that online gambling company 888casino.com has signed up as the new title sponsor of its World Seniors Championship.

UK-based logistics provider PSP has agreed to sponsor a yacht in the Clipper 2013-14 Round the World Yacht Race.

Asia-Pacific insurance provider AIA has reached a deal with Tottenham Hotspur to become the English Premier League football club’s shirt sponsor for cup games during the 2013-14 season.

English Premier League football club Arsenal has agreed a three-year deal to make online gaming website Bodog its official Asian betting partner.