SportBusiness Sponsorship staff

UK alcoholic ginger beer brand Crabbie’s has become the new title sponsor of horse racing’s Grand National and the Grand National Festival after sealing a three-year deal.

Malaysian conglomerate DRB-HICOM Berhad has been announced as the presenting partner of the new team matchplay golf tournament launched by the European Tour and Asian Tour.

Taiwanese tyre manufacturer Federal Corporation has been confirmed as the latest company to sign a sponsorship deal with Manchester United, after it agreed a three-year partnership with the English Premier League football club.

English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.

German 1.Bundesliga football club Borussia Dortmund has extended its sponsorship deal with tyre manufacturer Hankook until 2015.

The British Paralympic Association has signed a commercial partnership with multinational food and beverage conglomerate Mondelez International through to March 2017 as it prepares to celebrate National Paralympic Day, marking the one-year anniversary of the London 2012 Paralympic Games.

London Wasps have announced a shirt sponsorship deal with business rates advisors CVS ahead of the forthcoming Premiership Rugby season.

UCI WorldTour cycling outfit Team Sky has extended its partnership with Pinarello by three years to take its co-operation with the Italian bike manufacturer into a seventh season.

France’s Ligue Nationale de Handball has announced a multi-year sponsorship deal with Japanese technology company Konica Minolta.

Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.