Sunderland looking good with new partner
English Premier League football club Sunderland has formed a partnership with NIP+MAN, in a deal that represents the new brand’s first move into sports sponsorship.
Viagogo to drive Real Betis sales
Online ticket marketplace Viagogo has entered into a sponsorship agreement with Real Betis to become the Spanish Liga football team’s international ticketing partner.
Alex and Ani team up with Bills and Jills
The Buffalo Bills have agreed a multi-year sponsorship deal to make lifestyle brand Alex and Ani the official jewellery partner of the Buffalo Jills – the NFL American football franchise’s cheerleading squad.
Perth Glory extends Europcar partnership
Australian A-League football team Perth Glory has announced a two-year extension of its sponsorship agreement with car rental group Europcar.
FIL seals Viessmann extension
The International Luge Federation (FIL) has signed a four-year extension to its partnership with main sponsor Viessmann.
UK Athletics signs off on long-term Nike deal
UK Athletics has confirmed Nike as its official sportswear partner in a seven-year deal running from 2014 until the end of 2020.
Man City sharpens focus with LG
English Premier League football club Manchester City has partnered with LG to make the Korean electronics firm its official digital display partner.
Turkish Airlines has lift-off with Aston Villa
English Premier League football club Aston Villa has reached a deal to make Turkish Airlines its official airline partner for the 2013-14 season.
Red Bull renews with Simply for Italian GP
Formula One team Red Bull Racing has renewed its sponsorship agreement with supermarket chain Simply for this weekend’s Italian Grand Prix.
Avantha Group ends sponsorship of Indian golf tournament
India has lost its leading golf tournament after the Avantha Group withdrew its title sponsorship of the country’s sole European Tour event citing the effects of the Indian economic climate.