AJ Bell secures Salford City Stadium naming rights
Manchester-based financial services company AJ Bell has agreed a nine-year stadium naming rights partnership with English Premiership top-tier rugby union team Sale Sharks.
Al Ain takes off with Abu Dhabi Airports
Arabian Gulf League football club Al Ain has reached a three-year deal to make Abu Dhabi Airports its premium partner.
Huawei scores Wellington Phoenix deal
A-League football team Wellington Phoenix has reached a three-year deal with Huawei to make the Chinese telecommunications company its principal partner.
Tudor takes United SportsCar title spot
The International Motor Sport Association has agreed a five-year title sponsorship deal with watch maker Tudor for its new United SportsCar Championship.
BankUnited invests in New York Jets partnership
Florida-based savings and loans association BankUnited has entered into a sponsorship agreement with NFL American football team the New York Jets.
NCR agrees Atlanta Falcons partnership
Consumer transaction technologies firm NCR Corporation has agreed a four-year partnership, from 2013-14 to 2016-17, with NFL American football team the Atlanta Falcons.
Kansas City Chiefs team up with McDonald’s
NFL American football team Kansas City Chiefs has signed a four-year sponsorship deal with fast food company McDonald’s.
BlackBerry deal a good call for Hamburg
German Bundesliga football club Hamburg SV has entered into a commercial agreement with smartphone manufacturer BlackBerry.
C Spire lands title rights for Champions Tour’s MGRC
Wireless communications company C Spire has signed a three-year deal to be the presenting sponsor of the Mississippi Gulf Resort Classic (MGRC) on golf’s Champions Tour.
Puma enters English cricket market with Yorkshire
English county cricket team Yorkshire has announced a three-year kit manufacturing deal with Puma.