CCM named official equipment supplier of PWHPA
Hockey equipment designer and manufacturer CCM has been named the new official equipment sponsor of the Professional Women’s Hockey Players Association ahead of the upcoming fourth season.
LA28, Delta unveil first-ever integrated Olympic, Paralympic logo
Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…
PGA Tour signs Kowa as first marketing partner in Japan
The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
Angel City FC partners with Chevrolet as founding partner
The National Women’s Soccer League’s Los Angeles-based Angel City FC has named American car company Chevrolet as an exclusive sponsor and a founding partner as the club finishes its inaugural season.
Sounders FC expands partnership with Puyallup Tribe
Major League Soccer’s Seattle Sounders FC announced that it has expanded its partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC) in a multiyear pitch naming rights deal.
Angel City expands Cedars-Sinai partnership
The National Women’s Soccer League’s Angel City FC has expanded its partnership with prominent Southern California healthcare organization Cedars-Sinai, with the club's official health partner now als…
LPGA signs deal with Dunning for Solheim Cup
The Ladies Professional Golf Association announced that performance brand Dunning Golf will be the official uniform supplier for the 2023 and 2024 United States Solheim Cup teams
Atlanta Hawks extend jersey patch deal with Sharecare
The National Basketball Association’s Atlanta Hawks have extended their partnership with Sharecare, keeping the digital health company as the team’s jersey patch partner for the upcoming season and ann…
Adidas ends Tatis Jr.’s contract after PED suspension
Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.
IBM and USTA sign five-year renewal
IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership.
Through IBM, the USTA created the USOpen