Shawn Medow

Wrestling
Finance & Law

World Wrestling Entertainment's (WWE's) sponsorship revenue is up 43 per cent year-over-year to $15m (€13.9m) ahead of WrestleMania 39.
Formula 1
Sponsorship & Marketing

Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…
Baseball
Sponsorship & Marketing

Major League Baseball's Arizona Diamondbacks have agreed a multi-year deal with Arizona-based global technology distributor and solutions provider Avnet that will see the company's logo on the sleeve of…
Basketball
Events

PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America
American Football
Fan Engagement

The National Football League and Canadian rapper Drake's apparel brand October's Very Own (OVO) have announced a collaboration that will feature NFL-licensed apparel of select teams
Baseball
Sponsorship & Marketing

Two-time American League All-Star and 2021 AL Most Valuable Player Shohei Ohtani has signed with Boston-based sports apparel company New Balance
UFC
Sponsorship & Marketing

The Ultimate Fighting Championship (UFC) has entered into a multi-year, global partnership with sports drink Prime, which is co-founded by social media personalities turned fighters Logan Paul and KSI
Baseball
Fan Engagement

Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
American Football
Sponsorship & Marketing

The University of Louisville and locally-based L&N Federal Credit Union have signed a 20-year, $41m (€37.8
Motorsport
Fan Engagement

NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel