UWM named first mortgage partner of NBA, WNBA
The National Basketball Association and Women's National Basketball Association have added their first-ever mortgage sponsor with a multi-year deal with United Wholesale Mortgage (UWM)
USL Super League marks inaugural season with Capelli sponsorship
Ahead of women's football's USL Super League's debut season, the league has announced Capelli Sport as its official uniform and on-field apparel partner
USOPC expands Lilly sponsorship for swimming team trials
Medicine company Eli Lilly and Company has expanded its sponsorship of the United States Olympic and Paralympic Committee, which includes presenting sponsorship of the swimming Olympic Trials
NFL’s Philadelphia Eagles, LA Rams agree deals with TickPick
The National Football League's Philadelphia Eagles and Los Angeles Rams have announced multi-year deals with resale marketplace TickPick as the official fan experience partner of both teams
Neo Financial signs on as CEBL sponsor
The Canadian Elite Basketball League has announced Canadian fintech company Neo Financial as the league's first financial partner
WNBA’s Liberty extends deal with Hospital for Special Surgery for five years
The New York Liberty of the Women's National Basketball Association has extended its deal with Hospital for Special Surgery (HSS) in a five-year deal
Sonsio extends Indianapolis Motor Speedway sponsorship
Sonsio Vehicle Protection has renewed its sponsorship deal with the Indianapolis Motor Speedway (IMS) in a multi-year deal
PWHL adds Scotiabank, Bauer as sponsors ahead of inaugural playoffs
The Professional Women's Hockey League continues to ride the wave of support in its first season with a pair of multi-year sponsorships with Scotiabank and Bauer announced as the league's inaugural playoffs…
Boston’s Celtics, Red Sox sign deals with Dick’s Sporting Goods
Dick's Sporting Goods has announced deals with the Boston Celtics and Boston Red Sox of the National Basketball Association and Major League Baseball, respectively
Jones Soda added as Street League Skateboarding sponsor
Jones Soda Co. has announced a multi-year sponsorship deal with Street League Skateboarding (SLS)