Shawn Medow

Ice Hockey

The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
American Football

The National Football League has announced a multi-year sponsorship deal with Applebee's Grill + Bar, designating the restaurant chain as the 'Official Grill + Bar of the NFL'
Basketball

Octagon has announced the launch of Octagon54, a venture aimed at facilitating the transition of African athletes into the National Basketball Association in North America
Football

St. Louis City SC of Major League Soccer has announced a sponsorship agreement with Yeti as the club's official sustainability partner
Football

The Mexican Football Federation (FMF) has announced a sponsorship deal with Chilean wine Casillero del Diablo for Mexico's annual US 'MexTour' in a deal that encompasses the men's and women's national…
Ice Hockey

The New Jersey Devils and Prudential Center have signed a multi-year extension with Verizon that will feature new technology for wireless connectivity and retail convenience at events at the National Hockey…
Basketball

The National Basketball Association and Kendall-Jackson have announced a multi-year sponsorship agreement, making Kendall-Jackson the official wine of the NBA and USA Basketball and La Crema the official…
Football

Leagues Cup, the mid-season tournament featuring Major League Soccer and Liga MX clubs, has added Frito-Lay and Rockstar Energy Drink to its sponsorship portfolio in multi-year deals
Baseball

Sports streaming platform Fubo has announced marketing agreements with the Cleveland Guardians, Houston Astros, Seattle Mariners and reigning World Series Champions the Texas Rangers for the 2024 season
Multiple Sports

Elevate has fully acquired Fenway Sports Management's Consulting Group, taking over the Boston-based company's client list and nine-person staff