Shawn Medow

The Los Angeles Chargers of the National Football League have brought on Verizon as the team's 5G innovation partner for their new training facility and headquarters under construction in El Segundo, California

Glossier has renewed and expanded its sponsorship of the Women's National Basketball Association as an official beauty partner of the WNBA

Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.

CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…

US sports consultancy firm Elevate has announced Craig Martin as the company's chief partnerships officer, a newly-created role, in which Martin will be responsible for Elevate's global partnership sales…

Global experiences company Legends has announced a strategic partnership with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE) to provide Power Five schools with operational capacities,…

The National Hockey League has renewed its sponsorship deal with Caesars Sportsbook in the United States

BodyArmor has been announced as the US Soccer Federation's official hydration partner in a deal that follows its parent company Coca-Cola as a sponsor of the federation

The Kansas City Current have unveiled features of its new home, CPKC Stadium, which the National Women's Soccer League side claims is the world's first purpose-built ground for women's professional sport

Ally Financial has signed a multi-year deal with the back-to-back WNBA champion Las Vegas Aces as the team's jersey patch sponsor. The deal also makes Ally the Aces' first official retail banking partner