Clippers sign deal with Taiwanese airline Starlux
The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
ESPN sells out for women’s NCAA basketball tournament
Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
USL names Tequila Corralejo as league’s latest sponsor
The United Soccer League (USL) has announced that Mexico-based Tequila Corralejo has become the league's first 'Official Tequila Partner' ahead of the 2023 USL Championship and USL League One seasons
Scotiabank renews Concacaf sponsorship, relinquishes CCL title rights in 2024
The Confederation of North, Central America and Caribbean Association Football (Concacaf) and Canadian bank Scotiabank have agreed a renewal of their sponsorship agreement
Comcast Business named Players Championship sponsor in long-term deal
The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030
AT&T extends NCAA sponsorship until 2025
Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001
Warner Bros. Discovery, CBS ‘virtually sold out’ of March Madness ad space
Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
WME to acquire BDA Sports Management basketball agency
Endeavor subsidiary WME Sports has announced that it is acquiring basketball representation firm BDA Sports Management.
WME Sports had made a minority stake investment in BDA in 2020
Dick’s Sporting Goods named official retail partner of NCAA
Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…
Sponsor GE Appliances offers cash to resolve Canada Soccer pay dispute
GE Appliances, a sponsor of Canada Soccer, says that it is prepared to put up C$100,000 (€68,985/$72,685) to help resolve the pay dispute between the governing body and its women's national team.