State Farm to title sponsor Scripps’ WNBA Friday games on ION
Insurance company State Farm has been announced as the title sponsor for the Women's National Basketball Association's Friday Night Spotlight on ION for the 2023 season
AEG Global extends Delta Air Lines sponsorship
Delta Air Lines and Los Angeles-based live sports and entertainment company AEG Global have extended their relationship with a multi-year renewal
Roadway Moving becomes New York Yankees sponsor
New York City moving service Roadway Moving has agreed a deal to become the official moving and storage partner of Major League Baseball's New York Yankees
PlayStation, WNBA announce multi-year marketing deal
Sony Interactive Entertainment (SIE) and the Women's National Basketball Association (WNBA) have announced that PlayStation will be the official console and marketing partner of the league in a multi-year…
ServiceNow, NHL sign North American partnership
Workflow company ServiceNow has announced a multi-year North American partnership with the National Hockey League, enhancing gameday operations, employee productivity, and supporting new connected fan…
CarMax expands WNBA sponsorship, becomes ‘Changemaker’
American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'
NWSL signs media agreement with USA Today Sports
The National Women's Soccer League has announced a multi-year agreement with Gannett-owned USA Today Sports as the league's official media partner
Centura Health puts name to NFL’s Broncos’ training facility
The National Football League's Denver Broncos have signed a 10-year deal with Centura Health as the team's official healthcare partner and naming rights holder for the team's training facility, which will…
WWE readies India, UK TV rights talks once domestic deals finalised
World Wrestling Entertainment will turn its attentions to securing improved media rights deals in India and the UK once it has concluded its ongoing domestic sales process, chief executive Nick Khan has…
AutoNation to sponsor Alpine F1 at Miami Grand Prix
Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7