Shawn Medow

Motorsport
Esports

NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries
Ice Hockey
Governance

Katherine Henderson has been named the new chief executive and president of Hockey Canada following a tumultuous past year for the organisation
Basketball
Sponsorship & Marketing

American basketball league Big3 has announced that Monster Energy is returning as a league sponsor for the 2023 season
Football
Sponsorship & Marketing

The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States
Athletics
Sponsorship & Marketing

USA Track & Field (USATF), the governing body for American athletics, has announced Prevagen as its official 'brain health supplement'
Football
Sponsorship & Marketing

The Leagues Cup, the North American club competition, has announced Netspend as the official debit, prepaid card and remittance partner of its expanded tournament in a multi-year sponsorship deal
Multi-sport
Sponsorship & Marketing

US eyewear brand Oakley has been named the official eyewear of Team USA and LA28 Olympic and Paralympic Games
Multiple Sports
Sponsorship & Marketing

Atlanta-based Delta Air Lines has extended its sponsorship of Mercedes-Benz Stadium, home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has added global digital services and solution provider Presidio as the league's official technology innovation partner in a multi-year, North American partnership deal
Football
Finance & Law

Canada Soccer, the country's governing soccer body, is facing financial difficulties that may result in filing for bankruptcy protection