NFL’s Commanders signs Verizon as first major sponsor under new ownership
Verizon is the first major sponsor of the National Football League's Washington Commanders since the ownership takeover by Josh Harris was finalised last month
US Air Force Reserve becomes latest Leagues Cup sponsor
The United States Air Force Reserve has become an official partner of the Leagues Cup, the annual competition featuring every Major League Soccer and Liga MX club
Canadian Hockey League brings sponsorship, media sales in-house
The Canadian Hockey League (CHL) has announced that it is taking corporate sponsorship and media sales in-house after outsourcing sales operations for more than 20 years
Celsius makes first major sponsorship move with MLS to 2026
Major League Soccer and energy drink Celsius have signed a sponsorship deal through 2026, marking the first nationwide sports partnership for the brand
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen.org and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.
Boston Red Sox signs multi-year deal with lottery operator Jackpocket
Boston Red Sox of Major League Baseball has signed a multi-year deal with Jackpocket, which becomes the team's digital lottery courier partner following its recent launch in the state of Massachusetts
Fan Ink lands MLS headwear licence
Football headwear company Fan Ink has signed an official licensing agreement with Major League Soccer to design, produce, market, and distribute premium headwear and accessories adorning the crests and…
USA Gymnastics continues commercial recovery with Comcast deal
USA Gymnastics has announced media and technology company Comcast as a sponsor of the governing body, with the Xfinity brand becoming the US Gymnastics Championships title sponsor through 2024
LaLiga North America renews Verizon deal for three more seasons
LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal
US Virgin Islands becomes New York Jets sponsor in multi-year deal
The US Virgin Islands Department of Tourism has announced a multi-year sponsorship of the National Football League's New York Jets that will begin with the 2023 season