PE firm Arctos invests in Aston Martin F1, Red Bull renews TAG sponsorship
US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
US agency rEvolution launches global soccer initiative
US marketing agency rEvolution has announced the launch of rEv United, a dedicated global soccer division
NBA ties up Foot Locker in multi-year deal
The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
Portland Timbers names local company DaBella new front-of-shirt sponsor
The Portland Timbers of Major League Soccer has announced a multi-year jersey rights sponsorship from local home improvement company DaBella
Legends ramps up college sports activities
Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
LaLiga North America renews Panini esports deal
LaLiga North America has renewed its deal with Panini America for the fourth edition of the US gaming challenge tournament on EA Sports FC 24 in a presenting partnership agreement
PGA of America taps T-Mobile as exclusive 5G innovation partner
Global mobile communications company T-Mobile has been chosen as the PGA of America's exclusive 5G wireless innovation partner
AstraZeneca named official partner of NHL’s Hockey Fights Cancer initiative
The National Hockey League and NHL Players Association has named global biopharmaceutical company AstraZeneca an official partner of the league's Hockey Fights Cancer initiative in a multi-year agreement
Nationwide extends NWSL sponsorship
The United States' National Women's Soccer League has announced a sponsorship renewal with insurance provider Nationwide, which will continue as the presenting sponsor of the Nationwide Community Impact…
Club América tasks IMG with growing sponsorship portfolio
Club América, the most successful club in Mexican football, has hired IMG as its commercial partnerships agency in a bid to tap more international sponsors, with a particular focus on the United States.