Leganés signs shirt deal with Laboratorios Ynsadiet
LaLiga football club Leganés has signed a new shirt deal with local food supplements and cosmetics brand Laboratorios Ynsadiet.
Qatar extends title deal with Goodwood Festival
Qatar's state-backed horse racing authority, the Qatar Racing and Equestrian Club (QREC), has renewed its title sponsorship of the UK's Goodwood Festival
Johnnie Walker launches whisky partnership with Scottish Rugby
Scotch whisky brand Johnnie Walker has signed a new Official Partner deal with Scottish Rugby
Brazilian club football sponsorship in freefall after Caixa exit
Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.
Chinese liquor giant Kweichow Moutai keen on River Plate shirt sponsorship
Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate.
According to a report in Ole.
Ajax extends master sponsor deal with Ziggo
Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.
Arkema signs as first naming rights partner of Division 1 Féminine
French multinational chemicals group Arkema has signed as the first naming rights partner of Division 1 Féminine, France’s top-flight women’s football league.
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Telepizza renew naming rights deal with Team Queso
Spanish takeaway brand Telepizza has renewed its naming rights partnership with Team Queso, one of Spain’s most successful esports teams.
Champion inks multi-year apparel deal with NBPA, THINK450
US sportswear brand Champion has signed a new apparel partnership with the National Basketball Players Association (NBPA) and THINK450, a for-profit enterprise owned by the NBA’s 450 active players.
Bwin to sign new front-of-shirt deal with Valencia – report
Austrian online sportsbook and casino brand Bwin is closing in on a new front-of-shirt deal with LaLiga club Valencia, according to reports