HomeAnalysis

Brazilian club football sponsorship in freefall after Caixa exit

BELO HORIZONTE, BRAZIL - NOVEMBER 14: David #11 of Cruzeiro hands off Thiaguinho #17 of Corinthians during a match between Cruzeiro and Corinthians as part of Brasileirao Series A 2018 at Mineirao Stadium on November 14, 2018 in Belo Horizonte, Brazil. (Photo by Pedro Vilela/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Austrian gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.