BELO HORIZONTE, BRAZIL - NOVEMBER 14: David #11 of Cruzeiro hands off Thiaguinho #17 of Corinthians during a match between Cruzeiro and Corinthians as part of Brasileirao Series A 2018 at Mineirao Stadium on November 14, 2018 in Belo Horizonte, Brazil. (Photo by Pedro Vilela/Getty Images)
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season.
In England, Hyundai is paying between £7m (€7.9m/$9m
Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.