Richard Welbirg

Uefa Champions League winners Real Madrid are to name ManBetX as a new regional sponsor in Asia
Basketball

Budweiser parent company AB InBev has overcome decades of opposition to the use of athletes in beer commercials, after signing two new marketing deals with the NBA and MLB players associations.
Esports

Mastercard has inked its first ever esports partnership with US developer Riot Games, maker of the hugely successful League of Legends series.
Basketball

German motor oil brand Liqui Moly has signed its largest ever US sports partnership, after inking a seven-figure deal with the Chicago Bulls.

Liverpool FC has embraced the brave new world of block-chain based currency trading, after signing a new partnership with UK fintech brand TigerWit.
Motorsport

Formula One has overturned a near 40-year ban on gambling partnerships, as new owners Liberty Media open a potential goldmine in untapped revenue.
Football

Bundesliga champions Bayern Munich are reportedly close to signing a new sponsorship deal with German carmaker BMW, which could take over from rival brand Audi as the club’s Official Car Partner.
Multi-sport

European financial services firm Allianz has reportedly signed a multi-year deal to become a TOP sponsor of the International Olympic Committee (IOC)
Football

Hitachi power tool brand HiKOKI has signed a new shirt sleeve deal with SD Eibar, the former club of Japanese international Takashi Inui (pictured).

Bundesliga club RB Leipzig has extended its international partnership with Korean solar energy brand Hanwha Q Cells. The partnership will run for two more years, until the end of the 2019-20 season