SportPesa closes in on $18m Racing Point naming rights deal – report
Kenyan online bookmaker SportPesa is close to signing an $18m (€16m) naming rights deal with Formula One team Racing Point, according to a report from motorsports news site RaceFans.net.
Leaked photos reveal Golden Guardians new esports jersey sponsor
Leaked photos posted online have revealed that US headset brand Plantronics RIG will be the new jersey sponsor of the Golden Guardians, an esports team owned by NBA franchise Golden State Warriors
Sevilla partners with currency platform EverFX
LaLiga club Sevilla has signed a new shorts patch partnership with Cypriot currency trading platform EverFX
Bayern Munich partners with Lux Asia Pacific in Thailand, Indonesia
Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific
River Plate stokes Argentine rivalry with new Axion sleeve deal
Argentine football club River Plate has signed a new shirt sleeve deal with local energy brand Axion, the current sleeve partner of arch Buenos Aires rivals Boca Juniors
Chivas Regal inks whisky partnership with Man United
Scotch whisky brand Chivas Regal is paying £3.5m ($4.5m/€3.9m) per season as the Official Spirits Partner of Premier League club Manchester United.
Mutest scores naming rights deal at RC Strasbourg
French health insurance firm Mutest has signed a new naming rights partnership with Ligue 1 club RC Strasbourg
Emirates is most-recognised Premier League shirt sponsor, survey finds
Arsenal’s shirt deal with Emirates is the most-recognised sponsorship in the Premier League, according to a new report.
Zurich signs new digital partnership with NBA Spain
Swiss insurance firm Zurich has signed a new digital-only partnership with NBA Spain
Joma in, Kappa out at Torino – report
Italian Serie A club Torino has reportedly signed a new kit supply deal with Spanish brand Joma